Business Strategy Project Part 3

Business Strategy.

Business Strategy
Business Strategy

Unit VIII Project
Implementation Plan: Part 3

For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan.

In Part 3, you will focus on the following points:
  • internal and external issues,
  • competition ,
  • future outlook for the organization, and
  • implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study in the textbook.

However, you are welcome to conduct further research as needed. For the future of the organization, you may be creative and add your own insight on where you see the company going.

Marketing Plan; Components Part 1

Marketing Plan
Marketing Plan

Marketing Plan help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer.

Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands.

This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched.

This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video

Scenario:

Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered).

Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals.

In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.

Create a company name and decide what real business world industry it operates in.

Create a new and unique (not already offered) product or service the company will be launching.

Obtain your instructor’s approval for the team’s product or service before beginning this project by having one team member private message the instructor what the team has decided on.

Create a minimum of 1,050-word report covering the following:
  • Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.
  • Explain your new and unique product/service and include packaging, labeling, and warranty if applicable.
  • How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?
  • Identify your target market and what segmentation criteria you use to identify it.
  • Prepare a SWOTT analysis.
  • Identify and describe the top three real business industry competitors for your company and how your company’s brand is positioned in comparison.

Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.

Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment.

Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.

McDonald’s; Restoring McDonald’s

McDonald’s.

McDonald's
McDonald’s

Restoring McDonald’s:

Purpose of Assignment

Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer.

Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands.

This research and information allows the company to create strong strategies and realistic goals.

Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched.

This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.

Scenario:

Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered).

The marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals.

In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.

– Create a new and unique (not already offered) product or service the company will be launching.

– Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy? (AT LEAST 300 WORDS)

– Identify and describe the top three real business industry competitors for your company and how your company’s brand is positioned in comparison. (AT LEAST 300 WORDS)

Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.

Game Theory Approach; Research

Game Theory.

Game Theory
Game Theory
Question 5:

Game Theory Approach. Suggest ways in which other companies, or the company you work for, can utilize similar game approach to maximize profits (30 %)

Options:
  • Do some research on how other airlines’ use of game theory, or
  • Do some research on the use of game theory in sectors other than airlines, or
  • Identify policies in the company you work for that utilize game theory approach.
For example:
  • Relationships with customers
  • Management – employees relationships

How, using game theory approach, affects the bottom line of the company you chose?