Nestle; Strategic Brand Management Report



Write a report on the branding strategy of Nestle, A Strategic Brand Management Report, including analysis (either positive or negative)and recommendations for the Nestle.

The focus is on the brand. Remember to use the different conceptual models/frameworks as presented in the reference books.

Some possible Format ‘headings’

Although it is best not to be too prescriptive in giving a ‘pro forma’ that hinders your creativity, it is crucial that you include some headings rather than an essay type continuous piece of writing.

The following are some you might like to consider although you could also combine some of these, and use wording that feels most natural for yourself;

Introduction –

simply and briefly about the organisation and brands selected

Brand Elements –

what is the assessment of the brand at present and historically, from possibly reports/case studies and your own analysis

Brand Strategy –

by identifying the elements and analyse their current/recent brand strategy

Marketing communications integration –

how well is the communication integrated into the overall strategy of the brand. This is not about their communication strategy but how it reinforces the brand

Growing/sustaining the brand-

what is the outlook for the brand

Brand Portfolio-

although this topic will only be discussed in class after the deadline it would be good if you try to look at the brand portfolio and include it in your report


final summary of your analysis


for change/continuation of the brand strategy


remember to include referencing at the end of the report and in the text of your report. Use Harvard Referencing Style

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IKEA; Suggestions For An Organizational Chart


Critical Thinking: Implementing Strategy

For this Critical Thinking Assignment, you have been asked by IKEA to make a suggestion for an organizational chart that the company can consider to better support its international strategy.

Let’s assume that some top executives like and want to keep the current structure. (See for this structure.)

However, recently there has been pressure from a few leaders to consider that the company must become more innovative in its approach to global expansion.

To complete the new proposed organization structure, review the company’s case study from Chapter 8 of your textbook. Then review some additional information on the internet.

Also, review the organizational design elements in this week’s module lecture. Make sure you fully understand the concepts presented in Chapter 9 of the textbook.

Decide what you think would be the best organizational structure for  at this point in time, based on the strategy implementation concepts presented in this course.

Be aware that you will need to substantiate your recommended organizational structure changes or justify your recommendation to keep the current structure.

Then use the internet to find a free software program that can be used to develop an organizational chart (or you may choose to develop the organizational chart in Word).

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SWOTT Analysis; Strategic Plan Part 2

SWOTT Analysis.

SWOTT Analysis
SWOTT Analysis
Purpose of Assignment

Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.

Assignment Steps

Resources: Strategic Planning Outline and Week 3 textbook readings

Conduct an internal and external environmental analysis for your proposed new division and its business model. Develop a SWOTT table summarizing your findings.

Your environmental analysis should consider, at a minimum, the factors below.

For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
Include the SWOTT table in your submission.

External forces and trends considerations:
  • Industry Changes
  • Legal and regulatory
  • Global
  • Economic
  • Technological
  • Innovation
  • Social
  • Environmental
  • Competitive analysis
  • Internal forces and trends considerations:
  • Strategy
  • Structures
  • Processes and systems
  • Resources
  • Goals
  • Strategic capabilities
  • Culture
  • Technologies
  • Innovations
  • Intellectual property
  • Leadership

Create a PowerPoint presentation in which you analyze relevant forces and trends from the list above.

Your analysis must include the following:
  • Identify economic, legal, and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Analyze and explain the supply chain of the new division of the existing business.
  • Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
  • Discuss the primary internal organizational considerations for the development of a strategic plan.
  • Identify the major issues and/or opportunities the company faces based on your analysis.

** Company is Fit to the Core Fitness, new division is online personal training**

Information Security;Applied Sciences

Information Security
Information Security

Information Security.

Using the Waldorf Online Library, find two articles on information systems best practices. The Academic Search Complete database will provide you with excellent articles on this concept.

Discuss some of the key issues to be aware of and the best practices to mitigate them. Discuss strategic analysis decisions in the next five years, what we need to watch out for in the information technology (IT) field, and how these decisions will impact the overall company.

Examine potential changes in IT related to innovation and organizational processes. List and describe internal (online) information security risks and mitigation tactics and how they will affect decision making strategies.

List and describe external (building) information security risks and mitigation tactics and how they will affect decision making strategies. Your scholarly activity submission must be at least three pages in length.

You are required to use at least one outside source to support your explanation. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

Your scholarly activity should be formatted in accordance with APA style. Information about accessing the grading rubric for this assignment is provided below