Global Marketing International Business

Global Marketing.

Global Marketing
Global Marketing

Review the information in Exercises 1 and 2 for the Research Task— Global Marketing and R&D on p. 564 of International Business.

Write a paper addressing the questions and instructions for both Exercise 1 on global brands and Exercise 2 on the Global Competitiveness Report.

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Cultural Branding And Mind Share

Cultural Branding.

Cultural Branding
Cultural Branding

Differences between Cultural Branding and Mind Share

Compare and contrast Cultural branding and mind share approaches, elaborate similarities and differences in the two approaches: Cultural branding as opposed to mind share/conventional) branding .

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Squatty Potty’s Market(Revealing)

Squatty Potty’s Market.

Squatty Potty’s Market
Squatty Potty’s Market

What Does Facebook Targeting (Data In Spreadsheet) Reveal About Squatty Potty’s Market?

Are There Any Groups Either Not Targeted Or Underrepresented?

Final case notes and questions

First, what I want you to get from the case:

  1. I would like you to be able to analyze data to understand it’s impact on marketing, outcomes, and the promotional process.
  2. In addition, you will hopefully gain an understanding and awareness of creating actionable insights from marketing data and analysis.

Second, what I want you to answer about the case:

  1.  Using the data in the spreadsheet, rate the overall efficacy of the campaign by any criteria you deem relevant.
  2. Where possible, apply specific numbers to the criteria.
  3.  Using the data in the spreadsheet, determine the best time to release the follow-up viral video (preferably early in the year), as well as if you think another video would be necessary.
  4. Do you think the video(s) will generate significant revenue/ market share?
  5.  Although Squatty Potty’s Market did a great job creating feedback mechanisms to tie sales to views of the video, how could they improve this effort? What data should the company attempt to capture through its next video promotion?
  6. What does Facebook Targeting (data in spreadsheet) reveal about Squatty Potty’s Market? Are there any groups either not targeted or underrepresented?
  7.  Given what you know from the case and the data, what ideas would you suggest for the company for future promotions (video or otherwise)?

 

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Fresno Freezer Corporation; Audit Independence

Fresno Freezer Corporation.

Fresno Freezer Corporation
Fresno Freezer Corporation

Fresno Freezer Corporation.

YOUCPA is a regional CPA firm engaged in public audit work of small- and medium-size firms in the Midwest.

The YOUCPA firm has their main office in Chicago, Illinois, and regional offices in Minneapolis, Minnesota and Indianapolis, Indiana.

The managing partners are located in Chicago.

YOUCPA also provides tax preparation and information consulting to customers and is an approved PCOAB audit firm.

Your client, the publicly traded Fresno Freezer Corporation, is located in Elgin, Illinois, a small city located outside of Chicago.

The client has the main plant there and has distribution centers in Indianapolis and Minneapolis.

The Fresno Freezer Corporation has contracted with YOUCPA for an audit.

During the audit, the audit team has asked you to determine if everyone on the engagement team is independent.

The following individuals are on the engagement team and on the management of YOUCPA:

• Sarah Ball, Senior Partner, YOUCPA
• Bill Davis, Managing Partner, YOUCPA
• David Youssef, Manager of Taxation Services, YOUCPA
• Yewel Faraday, Manager of Information Consulting, YOUCPA
• Frank Bell, Supervisor of Auditing assigned to Client, YOUCPA
• Beth Wright, Supervisor of Auditing assigned to Client, YOUCPA
• Wilbur Singation, Auditor, YOUCPA
• Sam Martin, Auditor, YOUCPA
• Mary Franks, Auditor, YOUCPA
• Phil Cole, Auditor, YOUCPA
• Callie Smart, Auditor, YOUCPA
• You, Auditor, YOUCPA

Background of each individual:

The following individuals are on the engagement team and on the management of YOUCPA:

• Sarah Ball, Senior Partner, YOUCPA
o Manages the YOUCPA partnership
o No financial interest in client
o No relative with firm
o No past history working with client in a direct manner (meaning working for the client as an employee)

• Bill Davis, Managing Partner, YOUCPA
o Managing the audit of the client
o No financial interest in the client
o No relative with the firm
o No past history working with the client in a direct manner

• David Youssef, Manager of Taxation Services, YOUCPA
o Manages the taxation services for the accounting firm
o No financial interest in the client
o No relative with the firm
o No past history working with the client in a direct manner

• Yewel Faraday, Manager of Information Consulting, YOUCPA              o Manages the information consulting for the accounting firm
o Yewel has no financial interest in the client
o No relative with the client in a direct manner

• Frank Bell, Supervisor of Auditing assigned to Client, YOUCPA
o Will supervise the audit at the main plant
o No financial interest in the client
o Wife works with client as a worker in the plant
o Wife has no control or influence on the impact or creation of the financial statements
o Wife has been working there for 20 years

• Beth Wright, Supervisor of Auditing assigned to Client, YOUCPA
o Will be auditing the distribution locations
o No financial interest directly in the client
o Does own a mutual fund that is invested in the client
o Mutual fund estimated value is 0.01% of the total value of the stock market value of the client
o Mutual fund makes all decisions on who, when, and how much they invest in corporations
o Total investment in the mutual fund is $1,000

• Wilbur Singation, Auditor, YOUCPA
o No financial interest in the client
o No relative with the client
o No past history working with the client in a direct manner
o Has contacted a head hunter looking for a new, better position
o Head hunter has discussed his qualifications with many firms, discreetly
o Wilbur does not know the firms or the content of those discussions

• Sam Martin, Auditor, YOUCPA
o No financial interest in the client
o Cousin works with the client in a role as the mail distribution person
o Cousin handles the mail
o Conversation with cousin has been rough in the past over a small debt the cousin still will not pay
o The amount of the debt is $500

• Mary Franks, Auditor, YOUCPA
o No financial interest in the client
o No relative with the client
o No past history working with the client in a direct manner

• Phil Cole, Auditor, YOUCPA
o Recently joined the team
o Used to work at the client less than a year ago
o Was responsible for financial planning and control
o Left to experience the auditing profession

• Callie Smart, Auditor, YOUCPA
o Just graduated from a prestigious online university in Illinois
o No relative or any direct relationship to the client
o No investment in the client

• You, Auditor, YOUCPA
o No investment in the client
o No past working relationship with the client in a direct manner
o No relatives working at the client

Assignment Guidelines:

For each individual on the engagement team and on the management of YOUCPA, complete the following:
• Determine if they are or are not independent.
• Explain your reasoning.