Nestle; Strategic Brand Management Report



Write a report on the branding strategy of Nestle, A Strategic Brand Management Report, including analysis (either positive or negative)and recommendations for the Nestle.

The focus is on the brand. Remember to use the different conceptual models/frameworks as presented in the reference books.

Some possible Format ‘headings’

Although it is best not to be too prescriptive in giving a ‘pro forma’ that hinders your creativity, it is crucial that you include some headings rather than an essay type continuous piece of writing.

The following are some you might like to consider although you could also combine some of these, and use wording that feels most natural for yourself;

Introduction –

simply and briefly about the organisation and brands selected

Brand Elements –

what is the assessment of the brand at present and historically, from possibly reports/case studies and your own analysis

Brand Strategy –

by identifying the elements and analyse their current/recent brand strategy

Marketing communications integration –

how well is the communication integrated into the overall strategy of the brand. This is not about their communication strategy but how it reinforces the brand

Growing/sustaining the brand-

what is the outlook for the brand

Brand Portfolio-

although this topic will only be discussed in class after the deadline it would be good if you try to look at the brand portfolio and include it in your report


final summary of your analysis


for change/continuation of the brand strategy


remember to include referencing at the end of the report and in the text of your report. Use Harvard Referencing Style

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Seventeen Traditions;Textual Analysis

Seventeen Traditions.

Seventeen Traditions
Seventeen Traditions

Your review is an evaluation of the Seventeen Traditions that should tell the reader not only what the book contains and attempts to achieve but also what reactions it evokes in you and what use it can be for you and readers.

It must be objective in presenting what the book says, but it must also discuss your personal responses to the ideas in it.

To let the reader know what book you are writing about, begin the review with a bibliographic entry.

The common format for this information is as follows:
  • Title
  • Author
  • Place of Publication
  • Publisher
  • date of publication
  • Number of pages

• The first time you mention the book in the review, you should repeat the author and the title so that the reader does not have to refer back to the bibliographic entry at the beginning.

• Write an introduction or an opening paragraph that is a direct statement about the kind of book you are reviewing and its main topic followed by a few words of evaluation.

If this book raises some questions that you will explore later, you may briefly outline them here but avoid listing.

This brief opening paragraph lets the reader know what direction your review will take, so state your evaluation. (one paragraph)

• In the remaining section of the review, you are free to carry on the discussion or evaluation of the book in a variety of ways.

Consider the following questions:
  1. How well has the book achieved its goal or purpose?
  2. What other possibilities are suggested by the writer’s conclusions?
  3. Do you agree or disagree with some or all of his specific points?
  4. Did it suggest some connections between your experiences and its observations?
  5. Were you impressed by his writing style?
  6. What contributed to your enjoyment or lack of it in this book?
  7. What has the book left out?

Use these questions to think about these aspects and write your commentary, pointing out the strengths or weaknesses of the book.

Use personal tie-in and SEC strategies for developing and supporting discussion of your ideas or insights about the book.

For your discussion in this section of the paper, you can select 4-5 ideas from Nader’s book. Your discussion of each idea can use Personal Tie-in and SEC strategies for development and support. (4-5 paragraphs).

In particular, write a closing paragraph discussing the relevance of one of the ideas for effective communication in the workplace.

Specific Instructions:

• Avoid summarizing the ideas of the book.

Use present tense in referring to the author and the book: “the author states” instead of “the author stated;” “the book contains” instead of “the text contained.”

• It is important to distinguish between the ideas of the author and those of the reviewer.

Be careful to label (Aldous Huxley continues…; this reviewer believes…; I believe) your sentences wherever appropriate so that your ideas are separate from the author’s ideas.

Confusion between the two considerably weakens your review for the reader.

Personality Traits(Test Yourself)

Personality Traits
Personality Traits

Personality Traits .

Unit 2 Key Assessment:


To examine the individual Personality Traits and preferences of students and others within a particular category.

Personality Traits.

Assignment Description:

Begin this assignment by taking both the Keirsey Temperament Sorter and the Big Five Personality Test.

Write a reflection paper, describing the results of each assessment.

Compare and contrast what you thought you knew about yourself and the new knowledge that you obtained about yourself from each assessment.

  • What specific results about your Personality Traits do you agree with?
  • Which ones do you disagree with?
  • Which ones surprised you?
  • How will you use this new knowledge as you continue your studies at Herzing?
  • How will you use this new knowledge in your professional life?

Be sure to incorporate relevant concepts and theories from the week’s reading.

  • How does your Personality Traits”fit” within an organizational structure?
  • What organizational structure (and type of team) would you work best with?
  • What strategies would you use if you we NOT in this type of environment?
  • If you were not in your ideal environment, detail three methods you would use to manage stress.


Your paper should be about 2 to 3 double-spaced pages in APA format (excluding title page and reference page). Remember to give credit to all sources using APA 6 format.

1. Accurate description and reference of all concepts and theories used in completing your paper.
2. Practical examples of concepts that lead to continuing interest in the topic.
3. Synthesis of concepts and theories from other course activities.
4. Well-organized, clearly presented work (free from excessive spelling and grammatical errors).
5. Properly cited sources using APA 6th edition.

Peer-Reviewed Research Article


Please Follow Instruction.

Peer-Reviewed. Read Carefully Between 1000-1250 Words.

I Attach You The Past Assignment And The Professor’s

Use the practice problem and a qualitative, research article you identified in the Topic 1 assignment to complete this assignment.

In a 1000-1,250 word essay, summarize the study;

  1. Explain the ways in which the findings might be used in nursing practice.
  2. Address ethical considerations associated with the conduct of the study.

Refer to the resource “Research Critique Guidelines” for suggested headings and content for your paper.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

An abstract is not required.

This assignment uses a rubric.

Please review the rubric prior to beginning the assignment.

You are required to submit this assignment to Turnitin.

Please refer to the directions in the Student Success Center.